Our main target audience would be new drivers and younger drivers. The way in which our news package will help the new and young drivers will be that we will show statistics to give them a clear view of how much things will cost, also statistics on passing their test and the number of crashes that new drivers have with in the first year of passing their tests or even just getting help for buying insurance.
Below is a video of new drivers and the driving instructor has taken them off the road onto a special driving centre where they are told specifically to drive while texting. In the video we can see that almost all of the new drivers that were learning couldn't drive correctly or safely while texting. This shows the new drivers that it is unsafe to drive while texting.
This links to our target audience - It links because it shows footage of what our news is about, it represents how texting while driving is unsafe and matches some of the statistics that our news package will cover. it also show our target audience of new and young drivers that have just started to drive.
Here is a screenshot to our website it shows new drivers all about how we will help them, it also introduces us, it gives them a contacts email to ask for personal guidance. On the left of the website is a list of statistics some of which include;
Facts about Teen Driving:
33% of deaths among 13 to 19-year-olds in 2010 occurred in motor vehicle crashes.
16-year-olds have higher crash rates than drivers of any other age.
Statistics show that 16 and 17-year-old driver death rates increase with each additional passenger.
Teen drivers with involved parents are twice as likely to wear seat belts.
Talking on a cell phone can double the likelihood of an accident as well as slow a young driver’s reaction time down to that of a 70-year-old.
1 in 5 of 16-year-old drivers has an accident within their first year of driving.
- Sophia