This was the mood board we made showing our thought process in finding our main idea.
We first were very keen to carry forward the idea of advice for 'being 18'. However, when expanding on this idea we realised that we had a very select audience and we would lose our audience each year.
We realised that one aspect of being 18 was being a young driver. This led to our idea of advice for new drivers being our niche news topic.
~ Ria
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